P&G is joining forces with National Geographic and Global Citizen to raise awareness around some of the world’s most critical issues — global poverty, inequality and sustainability — to ACTIVATE global citizens and drive meaningful change.
ACTIVATE is a new series that brings together storytelling, activism and brands doing good in the world. The multiplatform storytelling partnership and documentary series will air on National Geographic TV. Each episode follows a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists and people whose lives are being changed.
Get the details and air dates for each episode.
Eradicating Extreme Poverty
Premieres Thursday, September 5, 2019
Hugh Jackman, Priyanka Chopra Jonas and Becky G join Global Citizen in campaigns to push world leaders into enacting policy changes that would end extreme poverty around the globe. As Jackman prepares for the organization’s massive Central Park festival, Becky G travels to Mexico to amplify Global Citizen’s campaign to push corporations to support women-owned businesses.
Ending Cash Bail
Premieres Thursday, September 12, 2019
Hundreds of thousands of people in the United States are incarcerated because they cannot afford to make bail. Reforming the bail system — and eliminating cash bail — can help address the issues of poverty and discrimination within the United States. Artists and activists Common and Usher join Global Citizen and grassroots organizers as they attempt to achieve historic criminal justice reform by ending the use of cash bail in New York State.
Education Cannot Wait
Premieres Thursday, September 19, 2019
Emmy Award–winning actor Rachel Brosnahan teams up with Global Citizen and travels to the border of Peru to see what happens to children’s education during conflicts and natural disasters. After an emotional experience with displaced families, Rachel and Global Citizen return to the United States, where they urge Ireland, the UK and the US to pledge millions to Education Cannot Wait, a global fund for education during crises.
Keeping Girls in School
Premieres Thursday, September 26, 2019
Priyanka Chopra Jonas joins Global Citizen and activists around the globe as they campaign to break down barriers to girls’ education. Meanwhile, Gayle King and Bonang Matheba rally tens of thousands of people to call on the South African government to commit $58 million towards ending “period poverty” and providing girls with the menstrual education and resources they need to stay in school and stay confident.
Ending Plastic Pollution
Premieres Thursday, October 3, 2019
Pharrell Williams joins Global Citizen’s push to get governments, corporations and individuals to solve the ocean plastic pollution crisis. Meanwhile, Darren Criss travels to the Philippines to witness plastics’ impact on people living in extreme poverty and calls on global citizens to urge their mayors to commit their cities to zero-waste futures.
Premieres Thursday, October 10, 2019
“Orange Is the New Black” star Uzo Aduba joins Global Citizen as they rally millions around the world to push for clean drinking water and proper sanitation for the world’s most vulnerable people. They travel to Aduba’s parents’ homeland of Nigeria, where they urge governors to commit state funds to eradicate the contaminated water and open defecation crises.
P&G, along with National Geographic and Global Citizen, is helping raise awareness of these important issues. We hope you’ll tune in and help us make changes that will have a real impact.